New Car Negotiation · $499 CAD · Money back if I can't beat MSRP by more Book a free 15-min call →
New Car Negotiation · Service

You know the car.
I close the deal.

You already know the year, the trim, and the options. What you don't want is a Saturday in the F&I office, three days of back-and-forth email, or the feeling that the dealer knows something you don't. This service handles the negotiation only: I contact multiple dealers, work the price and the terms in writing, and hand you a final quote ready to sign.

Flat fee$499 CAD
Timeline5–7 business days
FormatRemote-first
Money backIf I can't beat MSRP by more
What this service is

Just the negotiation.
Nothing more, nothing less.

The scope is intentionally narrow. That's why it moves quickly and comes with a money-back guarantee. If you're not sure which car to buy in the first place, The Match ($99) handles that side — most clients run both services back-to-back.

What's included

  • Free 15-minute scoping call. We confirm the exact car, trim, options, and target dealer region. If it's not a good fit, we don't proceed and you owe nothing.
  • Dealer canvassing. I contact 3–7 dealers in your target radius (or wider for rare specs) and collect written quotes.
  • Multi-round negotiation on your behalf. By phone and email. I run the price, the trade-in, and the incentive stack — loyalty cash, conquest, dealer spiffs, current OEM programs.
  • F&I trap defense. Extended warranty, appearance packages, VIN etching, tire & rim, GAP insurance — if you don't want them, I strip them before the paperwork hits you.
  • Final quote in writing. Out-the-door price, breakdown of every line item, and the dealer contact ready for you to sign.
  • Post-negotiation debrief. A short call or email walkthrough so you know exactly what's on the paperwork before you show up.

What's not included

  • Car matching or shortlisting. If you're not sure which car to buy, start with The Match ($99) instead. This service assumes the decision is already made.
  • Used-car negotiation. Used cars need a pre-purchase inspection and a very different playbook. This service covers new cars only. For used, use the PPI Checklist and the Negotiation Playbook.
  • Sourcing rare or imported cars. If the car isn't readily orderable from a Canadian dealer (JDM imports, European-spec rarities, US-only trims), this isn't the right service. Book the free call and I'll scope the paperwork honestly or point you to a specialist broker.
  • Delivery pickup or paperwork run. You handle the final drive-off — show up at the dealer, sign the already-negotiated paperwork, take the keys. The full end-to-end white-glove orchestration (I pick up the car for you, deliver it to your driveway) is not part of this service.
  • Trade-in valuation. I'll negotiate the trade-in offer once you have one, but I don't independently value the trade. Bring me the number from CarGurus or the dealer's initial offer.
How it works

Five steps, one to two weeks.

Most engagements close in five to seven business days. Rare specs or complex OEM incentive stacks can push to two weeks. You'll always know where things stand.

01

Free scoping call

15 minutes on the phone. Confirm the exact car, trim, options, and geographic radius. If it's not a fit — used car, rare import, unclear spec — I tell you honestly and point you elsewhere.

Day 0
02

Payment & brief

Flat fee via Stripe. I send a short written brief back confirming the target spec, incentive stack I'll be pushing, and expected quote range based on current market data.

Day 1
03

Dealer canvass

I contact 3–7 dealers, request initial written quotes, and rank them. The first round usually surfaces one or two willing to move on price and terms.

Days 2–4
04

Multi-round negotiation

Back-and-forth on price, incentives, trade-in, and any F&I add-ons. I run every line item — loyalty cash, conquest, program allowances, market adjustments — and get them stripped or stacked accordingly.

Days 3–6
05

Final quote handoff

You receive the winning dealer's out-the-door quote in writing, the contact details, and a short debrief on what to double-check when you sign. You walk in, sign, drive off.

Day 5–7
Who it's for

A narrow fit, on purpose.

Because the scope is tight, the fit is either right or wrong — there's no middle ground.

This is right for you if…

  • You already know the exact year, trim, and options.
  • You're buying a new car (or a leftover current-year in dealer stock).
  • You'd rather delegate the phone tag, quote-collecting, and F&I room than DIY it.
  • You want a professional running the incentive-stacking side of the deal, not just the price.
  • You're OK with a 5–7 business day timeline (i.e. not signing tomorrow).

This isn't right if…

  • You're not sure which car to buy. Start with The Match.
  • You're buying used. Use the PPI Checklist and Negotiation Playbook instead.
  • The car is an imported or rare spec not carried by Canadian dealers — those need a specialist broker. Book the free call and I'll point you right.
  • You want end-to-end white-glove handling including car pickup and delivery to your driveway — not part of either standard service.
  • You need it signed within 48 hours. The multi-dealer canvass takes time to be worth doing.
Honest disclosure

What you're actually paying for.

Most of the value in car negotiation isn't a magic phrase or a secret contact. It's time, information asymmetry, and the ability to walk. Here's what the $499 fee gets you and, just as importantly, what it doesn't.

FAQ

Common questions.

What exactly does the money-back guarantee cover?

If I can't deliver a written final quote that comes in at more than $499 below the vehicle's published MSRP (freight & PDI included), you get the full $499 fee back. Measured on negotiated price only — not stacked public OEM incentives any dealer would apply automatically. One car, one measurement, no fine print. Refunds happen within 7 business days of the final quote being delivered.

What if the actual savings are smaller than typical?

If I beat MSRP by $500 you keep the car and keep me honest; if I only beat it by $400, you get the fee refunded. The guarantee is binary — either I cleared the bar or I didn't. Typical outcomes clear it by well more than $499; I built the guarantee around a number I'm confident clearing, not a stretch goal.

What if I'm buying a Porsche, BMW, or other allocation-tight car?

Allocation-limited cars (Porsche GT cars, BMW M-cars in certain trims, Toyota Land Cruiser, etc.) don't respond to negotiation the same way volume cars do. In those cases, the "negotiation" is often about order timing, allocation slotting, and ADM (additional dealer markup) defense. I can still help, but I'll tell you honestly on the scoping call whether the fee will pay for itself — sometimes the answer is no.

Can you negotiate a lease as well as a purchase?

Yes. The math is different (money factor, residual, cap cost, disposition fee) but the process is the same. If leasing, tell me at the scoping call so I run the correct levers from the start.

What geographic area do you cover?

Canada-wide. I'm Toronto-based, so GTA and Ontario dealers are the easiest to work with. For other provinces I lean on remote-first tools that most Canadian dealers now support. Rare specs sometimes require canvassing across provinces — I'll flag that on the scoping call if it applies.

Do you handle trade-ins?

Partly. I don't independently appraise the trade-in (that requires seeing the car), but I do negotiate the dealer's trade-in offer once it's been made — often getting a bump of a few hundred to a few thousand. Bring me the initial number or your own online-appraisal figure to start from.

Do you keep negotiating if I want to walk?

No. If at any point you decide not to buy the car, we stop and you owe nothing beyond the fee already paid. The fee doesn't obligate you to close — it obligates me to work in good faith on your behalf.

How do I book?

Start with the free 15-minute call — book here. On that call I confirm fit, we agree on target dealers, and if it's a go I send you a Stripe payment link for the flat fee. Work starts within 24 hours of payment.

Ready?

15 minutes on the phone. Then decide.

Free, no pressure. I'll confirm whether the car, spec, and timeline are a good fit for this service — and if they're not, I'll tell you what actually is. Flat $499 fee. Money back if I can't beat MSRP by more than $499.

Book a free 15-min call →