Dealer Negotiation · $399 through August 31 · Regularly $599 Book a free 15-min call →
À la carte · Service

You know the car.
I close the deal.

You already know the year, the trim, and the options. What you don't want is a Saturday in the F&I office, three days of back-and-forth email, or the feeling that the dealer knows something you don't. This service handles the negotiation only: I contact multiple dealers, work the price and the terms in writing, and hand you a final quote ready to sign.

Starting$399 CAD
Timeline5–7 business days
FormatRemote-first
What this service is

Just the negotiation.
Nothing more, nothing less.

The scope is intentionally narrow. That's why it costs less than the full matchmaking or Concierge tiers, and why it moves quickly. If any of the "not included" items are what you actually need, the matchmaking tiers exist for exactly those cases.

What's included

  • Free 15-minute scoping call. We confirm the exact car, trim, options, and target dealer region. If it's not a good fit, we don't proceed and you owe nothing.
  • Dealer canvassing. I contact 3–7 dealers in your target radius (or wider for rare specs) and collect written quotes.
  • Multi-round negotiation on your behalf. By phone and email. I run the price, the trade-in, and the incentive stack — loyalty cash, conquest, dealer spiffs, current OEM programs.
  • F&I trap defense. Extended warranty, appearance packages, VIN etching, tire & rim, GAP insurance — if you don't want them, I strip them before the paperwork hits you.
  • Final quote in writing. Out-the-door price, breakdown of every line item, and the dealer contact ready for you to sign.
  • Post-negotiation debrief. A short call or email walkthrough so you know exactly what's on the paperwork before you show up.

What's not included

  • Car matching or shortlisting. If you're not sure which car to buy, start with The Match ($249) instead. This service assumes the decision is already made.
  • Used-car negotiation. Used cars need a pre-purchase inspection and a very different playbook. This service covers new cars only. For used, use the PPI Checklist and the Negotiation Playbook.
  • Sourcing rare or imported cars. If the car isn't readily orderable from a Canadian dealer, this isn't the right service. Concierge handles imports.
  • Delivery pickup or paperwork run. You handle the final drive-off. If you want the whole close orchestrated end-to-end, that's Concierge ($1,099).
  • Trade-in valuation. I'll negotiate the trade-in offer once you have one, but I don't independently value the trade. Bring me the number from CarGurus or the dealer's initial offer.
How it works

Five steps, one to two weeks.

Most engagements close in five to seven business days. Rare specs or complex OEM incentive stacks can push to two weeks. You'll always know where things stand.

01

Free scoping call

15 minutes on the phone. Confirm the exact car, trim, options, and geographic radius. If it's not a fit — used car, rare import, unclear spec — I tell you honestly and point you elsewhere.

Day 0
02

Payment & brief

Flat fee via Stripe. I send a short written brief back confirming the target spec, incentive stack I'll be pushing, and expected quote range based on current market data.

Day 1
03

Dealer canvass

I contact 3–7 dealers, request initial written quotes, and rank them. The first round usually surfaces one or two willing to move on price and terms.

Days 2–4
04

Multi-round negotiation

Back-and-forth on price, incentives, trade-in, and any F&I add-ons. I run every line item — loyalty cash, conquest, program allowances, market adjustments — and get them stripped or stacked accordingly.

Days 3–6
05

Final quote handoff

You receive the winning dealer's out-the-door quote in writing, the contact details, and a short debrief on what to double-check when you sign. You walk in, sign, drive off.

Day 5–7
Who it's for

A narrow fit, on purpose.

Because the scope is tight, the fit is either right or wrong — there's no middle ground.

This is right for you if…

  • You already know the exact year, trim, and options.
  • You're buying a new car (or a leftover current-year in dealer stock).
  • You'd rather delegate the phone tag, quote-collecting, and F&I room than DIY it.
  • You want a professional running the incentive-stacking side of the deal, not just the price.
  • You're OK with a 5–7 business day timeline (i.e. not signing tomorrow).

This isn't right if…

  • You're not sure which car to buy. Start with The Match.
  • You're buying used. Use the PPI Checklist and Negotiation Playbook instead.
  • The car is an imported or rare spec not carried by Canadian dealers. That's Concierge territory.
  • You want end-to-end handling including delivery and paperwork. Same — Concierge.
  • You need it signed within 48 hours. The multi-dealer canvass takes time to be worth doing.
Honest disclosure

What you're actually paying for.

Most of the value in car negotiation isn't a magic phrase or a secret contact. It's time, information asymmetry, and the ability to walk. Here's what the $399 fee gets you and, just as importantly, what it doesn't.

FAQ

Common questions.

Do you guarantee I'll save money?

No. Nobody who's honest about this business will. I guarantee the work — the canvass, the negotiation, the incentive-stacking, the F&I defense — and I'll tell you plainly at the end whether the numbers moved. Typical outcomes cover the fee multiple times over on price alone, before you count the time saved. But every car and every dealer is different, and pretending otherwise would be dishonest.

Why $399 in August? What's the catch?

No catch. This is a new service and I'm using an August introductory rate to build case volume and refine the process. Starting September 1, 2026, it settles to $599 CAD (still less than Concierge). If you book before August 31, you lock in the $399 rate even if the work extends into September.

What if I'm buying a Porsche, BMW, or other allocation-tight car?

Allocation-limited cars (Porsche GT cars, BMW M-cars in certain trims, Toyota Land Cruiser, etc.) don't respond to negotiation the same way volume cars do. In those cases, the "negotiation" is often about order timing, allocation slotting, and ADM (additional dealer markup) defense. I can still help, but I'll tell you honestly on the scoping call whether the fee will pay for itself — sometimes the answer is no.

Can you negotiate a lease as well as a purchase?

Yes. The math is different (money factor, residual, cap cost, disposition fee) but the process is the same. If leasing, tell me at the scoping call so I run the correct levers from the start.

What geographic area do you cover?

Canada-wide. I'm Toronto-based, so GTA and Ontario dealers are the easiest to work with. For other provinces I lean on remote-first tools that most Canadian dealers now support. Rare specs sometimes require canvassing across provinces — I'll flag that on the scoping call if it applies.

Do you handle trade-ins?

Partly. I don't independently appraise the trade-in (that requires seeing the car), but I do negotiate the dealer's trade-in offer once it's been made — often getting a bump of a few hundred to a few thousand. Bring me the initial number or your own online-appraisal figure to start from.

Do you keep negotiating if I want to walk?

No. If at any point you decide not to buy the car, we stop and you owe nothing beyond the fee already paid. The fee doesn't obligate you to close — it obligates me to work in good faith on your behalf.

How do I book?

Start with the free 15-minute call — book here. On that call I confirm fit, we agree on target dealers, and if it's a go I send you a Stripe payment link for the flat fee. Work starts within 24 hours of payment.

Ready?

15 minutes on the phone. Then decide.

Free, no pressure. I'll confirm whether the car, spec, and timeline are a good fit for this service — and if they're not, I'll tell you what actually is. Booking through August 31 locks in the $399 rate.

Book a free 15-min call