From BMW aftersales
to your side of the table.
I spent three years at BMW Group Canada in Aftersales (2018–2021), where I saw how the car business actually works: how dealers make money, where warranty and service costs hide, and which cars come back to the shop. Before that I earned a Bachelor of Commerce from the University of Toronto.
In 2020 I started Carsmenskii to make the content I wanted to see as an enthusiast — honest talk about cars without the corporate filter. It grew into a community of 250,000+ across Instagram, TikTok, YouTube and a podcast.
Friends and followers kept asking which car to buy and how to negotiate it. I helped for free for years. In 2026 I made it a proper service, with flat fees and money-back guarantees, so the risk sits with me rather than you.
"You shouldn't need a friend in the car business to get a fair deal. I am that friend, for hire."
I drive manuals, I have a soft spot for fast wagons, and I write every Deep Dive and journal piece on this site myself.